Double Olympian Sjef named analyst ahead of archery+ launch
Sjef van den Berg will replace Nicky Hunt as the lead broadcast analyst on world feed broadcasts and streams from World Archery’s top-tier events, which include the Hyundai Archery World Cup and Hyundai World Archery Championships in 2023.
The Dutch 27-year-old retired from elite archery after his second Olympic Games in Tokyo in 2021. He reached a high of number two in the world rankings, shortly before finishing fourth at Rio 2016, and accrued 12 career podiums on the international circuit – including two medals at the Hyundai Archery World Cup Final, finishing runner-up in 2016 and third in 2019.
Hunt is stepping away having recently joined the British performance programme as a coach. She had acted as the lead analyst since the start of 2021.
Van den Berg’s voice will be heard on international broadcasts that use the English-language world feed signal produced by World Archery, which is due to launch its own streaming platform called archery+ in early 2023.
Sjef will join lead commentator Karim Bashir in the main control room of Glasgow-based production company QTV during live transmissions as World Archery continues to implement its hybrid-remote approach to television production.
“Although I retired as a professional archer after the Olympic Games in Tokyo, I never lost my passion for the sport. It has been enjoyable and rewarding to return to elite archery over the past year, albeit in the commentary booth rather than on the shooting line, and I’m excited to be playing a part in broadcasting the exciting schedule of major events coming up in 2023.”
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