World Archery extends QTV, Broadreach as broadcast partners to 2024
World Archery has reappointed QTV as its remote production partner and Broadreach Media to consult on content distribution until the end of 2024. The contracts were awarded after a comprehensive tender process independently coordinated by New Zealand-based Leading Edge.
QTV and Broadreach previously won World Archery’s initial round of broadcast tenders for the period 2018-2020 which covered host production and distribution. Both contracts were subsequently extended until 2021.
Over the past four years and despite challenges caused by the pandemic, archery saw record audience figures on linear and digital platforms, signed a number of broadcast deals in important markets in Latin America and Asia, and introduced a sustainable new production model.
This innovative hybrid-remote approach saw World Archery stream a multi-location event – the Lockdown Knockout – when many sports had to shut down in the summer of 2020, and has since driven an expansion in the number and quality of events the federation produces.
Following the release of a public request for proposal, World Archery received a number of tenders from companies based across Europe and the Americas for 2022-2024. It was ultimately decided to retain the services of QTV and Broadreach through to the end of the next Olympic cycle.
Key events covered by the new partnerships include the World Archery Championships, Hyundai Archery World Cup, Indoor Archery World Series and world ranking tournaments.
QTV is an innovative production company that works on a range of sports, entertainment and corporate events based in Glasgow, Scotland. Broadreach Media is an international sports media agency specialising in content distribution, rights sales and commercial strategies.
World Archery secretary general Tom Dielen said:
“The talented teams at QTV and Broadreach have helped drive real innovation and sustained growth in archery’s international exposure over the past five years.”
“It was important to take an objective approach and look at alternative options through an open tender as we plan future growth. And we believe that the outcome of the process, which is to retain our current partners, is our best option to help the sport’s continued evolution as we look towards hitting exciting new milestones.”
QTV chief operating officer Mark Feechan said:
“We’re very excited to renew our partnership with World Archery. We take huge pride in our contribution to the consistent growth in the quality and reach of archery’s worldwide coverage since we started in 2018. The innovation, and flexibility, we pioneered during the pandemic has made coverage, from all levels of archery events, more accessible than ever before.”
“We’ll continue to invest heavily in our remote production facilities, staff and principles at our base in Scotland so that the consistency, reliability and improving standards that have made archery such a success help continue its very positive trajectory.”
Broadreach Media director Steven Morris said:
“Archery’s timeless appeal, excellent production standards and simple-to-understand format makes it an attractive addition to any broadcaster’s schedule. We’ve worked hard to develop strong editorial relationships in many of the sport’s key markets over the past few years and at Broadreach Media we’re excited to continue that journey with World Archery.”
