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The visual representations of each Olympic sport will be used in the run up to and during the Olympic Games in 2012. The 38 pictograms represent the sports and disciplines at the Games and will be used for signage, on tickets, on merchandise and on the field of play at Games-time, becoming an important ‘wayfinder’ tool for spectators. Each sport is illustrated with graphic simplicity and incorporates the iconic London Underground visual identity. The London 2012 Pictograms were developed in consultation with each International Sporting Federation and have been designed to be vibrant and accurate depictions of each sporting discipline. The pictograms will come in two different formats – a silhouette version for standard use and a dynamic version inspired by the connectivity of the London Undergound map. IOC Coordination Commission Chairman Denis Oswald said, “The pictograms of an Olympic Games are a unique link between the host city and the sports involved. The London 2012 pictograms are a strong and dynamic representation of the 2012 sports and are instantly recognisable as part of London’s look. This is particularly true of the dynamic version, which draws its inspiration from the London underground map, forever linking these Games to this great city. The Olympic summer sports are delighted by these designs and I hope that they will not just help people to find their way to the events but will also encourage young people to try out different Olympic sports as we head towards 2012." A full set of pictograms relating to London 2012 Paralympic sports will be released later this year. London 2012 Media Release Edited by FITA Communication
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