World Archery x HERBELIN – an alliance of precision and excellence
- New partnership highlights the pursuit of precision and excellence.
- HERBELIN becomes the official timekeeper of international archery events.
- World Championship and World Cup winners to receive HERBELIN watches.
World Archery is proud to welcome HERBELIN as its official timekeeper for the 2025 Hyundai World Archery Championships and 2025 Hyundai Archery World Cup season.
This new partnership, between the international federation for the Olympic sport of archery and the prestigious French watchmaker, is a natural alliance between two worlds that value detail, precision and the pursuit of perfection.
Precision at heart
HERBELIN embodies high-precision watchmaking, each timepiece crafted with extreme care. Just as the world’s best archers deliver each shot with fine concentration and discipline, HERBELIN’s watchmakers refine every detail to provide perfect timekeeping.
This new partnership between World Archery and HERBELIN is the convergence between the athlete’s perfect process and precision watchmaking, united by a shared obsession – the quest for excellence.
Official timekeeper
HERBELIN becomes the official timekeeper of World Archery’s major events in 2025, including the biennial Hyundai World Archery Championships and the 19th season of the Hyundai Archery World Cup.
In celebration of this new collaboration, each individual winner at these events – including all four stages of the international circuit and the final – will receive an exclusive HERBELIN watch, a symbol of precision and excellence.
World Archery x HERBELIN – an alliance where every second counts and where every detail makes the difference.
World Archery secretary general Tom Dielen said:
“We are thrilled to welcome HERBELIN as World Archery’s official timekeeper for 2025. Our shared values of precision, discipline and excellence, in sport and in watchmaking, make this the perfect marriage between two parallel worlds.”
HERBELIN director of marketing and co-owner Maxime Herbelin said:
“Partnering with World Archery feels completely natural for us. Archery reflects everything we believe in – elegance, mastery, and the unwavering focus required to hit the mark. Our watches are crafted with the same philosophy. We are proud to support athletes who dedicate themselves to the pursuit of excellence, just as we do every day in our workshops.”
