World Archery’s #ArcheryinParis campaign launches on one year to go
World Archery has launched #ArcheryinParis, its visual identity to promote archery in the lead-up, during and in celebration of the Paris 2024 Olympic and Paralympic Games, to celebrate one year to go to the Olympics.
The clean colours and strong shapes, which link the sport to key symbols of the city, have already been used for early announcements of quota places at the European Games and recent World Archery Para Championships.
Over the course of the next 365 days, World Archery will be producing a range of content that will educate, inspire and highlight the incredible performances of archery’s next Olympians and Paralympians.
Archery’s competition in Paris will actually begin with qualification a day before the official start of the event, on Thursday 25 July 2024, due to its city-centre location. It is a change from the sport’s traditional starting time on the morning of the opening ceremony – but means that, this time, athletes will have the opportunity to fully enjoy the iconic celebration planned on the Seine.
The countdown to #ArcheryinParis has started…
#ArcheryinParis
The visual identity is inspired by the classical style of French art deco, highlighting pastel colours that are prevalent in vintage travel art. A unique icon, combining the key shapes of the sport – the target and the arrow – also inspires thoughts of classic Parisian architecture in the Eiffel Tower and the Place de l’Etoile roundabout, home to the majestic Arc de Triomphe.
Deployable in multiple black, white and coloured versions, comprising the primary colours of an archery target, the #ArcheryinParis identity will add consistency to World Archery’s coverage and promotion of the Games.
Through initiatives to generate increased interest in the French public, promotion in key territories worldwide, and celebration of the athletes who secure Olympic and Paralympic quota places, #ArcheryinParis will tell the story of Paris 2024 over the next 365 days – and a few more.
The unique identity was designed by freelancer Steve Dawson.
Schedule: Paris 2024 Olympic Games
- Thursday 25 July – qualifying
- Sunday 28 July – women’s team finals
- Monday 29 July – men’s team finals
- Tuesday 30 July-Thursday 1 August – individual eliminations
- Friday 2 August – mixed team finals
- Saturday 3 August – women’s finals
- Sunday 4 August – men’s finals
Facts and figures
A total of 128 archers will compete at the Paris 2024 Olympic Games, 64 men and 64 women, expected to represent more than 50 countries. The official qualification process will begin with the Hyundai Archery World Championships held on 31 July-6 August 2023 in Berlin, Germany.
Five Olympic titles will be awarded for the second time since archery’s return to the programme in 1972; the mixed team event made its Olympic debut at Tokyo 2020.
Korea has been archery’s most successful nation at the Olympics, having won 43 medals since 1972, including 27 golds. The Korean recurve women remain unbeaten since the addition of the team competitions in 1988 and will attempt to secure a 10th consecutive title in Paris.
Olympic archers shoot at a target 122 centimetres in diameter from a distance of 70 metres, using a recurve bow.
