Longines present 2014 Prize for Precision Awards, extend World Archery partnership

Longines is proud to have supported the Archery World Cup as its Official Partner and Timekeeper. The qualifying legs of the 2014 circuit were held in Shanghai (China), Medellin (Colombia), Antalya (Turkey) and Wroclaw (Poland) and culminated in an exciting final in Lausanne on 6/7 September.

The Swiss watch brand is also proud to announce the continuation of the partnership with World Archery, which it entered into in 2008.

“We are very pleased to renew our support for an ancient art and discipline which embodies the brand's long-standing involvement in precision and traditional sports,” said Walter von Kanel, the President of Longines.

“Moreover, the elegance of this sport, which requires extreme skill, concentration, precision, balance and discipline, is a perfect reflection of our core values, summed up in our slogan ‘Elegance is an attitude’.”

World Archery President Prof Dr Ugur Erdener declared: “We are truly excited that Longines will continue to support the elegant sports of archery, our events and our archers. Longines has such a tradition in sports, and such an extensive sports portfolio nowadays. At World Archery, we feel it is a privilege to continue our partnership with such a prestigious brand.”

As a perfect symbol of the precision of Longines, the Official Watch for the event was a steel chronograph from the brand’s Conquest Classic collection. With a diameter of 41mm, this model features a black dial and houses an exclusive column-wheel chronograph movement. Like all the timepieces in the Conquest Classic collection, the watch is water-resistant to 5 bars and has a sapphire glass, screw-in case back.

At the end of the finals in Lausanne, Longines awarded the Longines Prize for Precision to Brady Ellison (USA) and Aida Roman (MEX), the male and female recurve archers who achieved the greatest degree of precision over the 2014 season.

These two exceptional competitors – who also won the individual finals events in Lausanne – scored the highest number of 10s throughout all the stages of the Archery World Cup: 204 and 172 respectively.

Each was presented with a trophy, a Longines watch and a cheque for CHF 5,000.

The Swiss watch brand plays a key role in timing the competitors and presenting the results for all the contests in the Archery World Cup.

Archery embodies the values upheld by the brand since its inception, namely precision, tradition and elegance. In order to be successful, archers must have total control over their bow and their arrows, which is achieved through concentration, balance and precision.

This news was originally published on the Longines website.